5 books on Sales software [PDF]

October 30, 2024

These books are covering lead generation strategies, sales pipeline management, forecasting techniques, customer relationship management, performance metrics and analytics, integration with marketing automation tools and best practices for closing deals.

1. Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
2019 by Manny Medina, Max Altschuler, Mark Kosoglow



"Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale" offers a contemporary approach to sales, focusing on engaging and connecting with potential buyers to foster genuine relationships, capture their attention, and create opportunities for sales. It delves into the strategies for building the top of the sales funnel and generating qualified leads for B2B companies in the current business landscape. The book emphasizes the significance of a Sales Engagement strategy, guiding you through the modern sales process to ensure effective customer connections at every stage. It addresses common barriers to sales success and how to overcome them through channel optimization, emphasizes the importance of personalization and A/B testing, and provides insights to elevate your sales process with a robust and up-to-date Sales Engagement strategy. Whether you're looking to enhance your sales capabilities or exceed your expectations, this book is essential reading.
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2. Profit From Your Forecasting Software: A Best Practice Guide for Sales Forecasters
2018 by Paul Goodwin



"Profit From Your Forecasting Software: A Best Practice Guide for Sales Forecasters" goes beyond technical proficiency to address the nuanced judgment calls essential for accurate forecasting. While various software tools are effective for forecasting, they can't replace the critical human element in the process. Whether you're new to forecasting or well-versed in the statistical theory underpinning software predictions, this book emphasizes the need to master complex judgment calls that software cannot make. It delves into common decisions like model selection, forecast adjustments, product hierarchies, safety stock levels, model fitting, and more, taking a non-mathematical approach to forecasting models. The book offers clear explanations of key concepts and explores psychological biases that may influence your decisions. With a focus on choice, interpretation, and judgment, it equips sales forecasters, demand planners, and analysts across industries with the intangible skills necessary for improved accuracy. "Profit From Your Forecasting Software" is the missing piece in forecasting references, offering expert insights into alternative methods, software output interpretation, and the human factors influencing forecasting outcomes.
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3. Whiteboard Selling: Empowering Sales Through Visuals
2013 by Corey Sommers, David Jenkins



"Whiteboard Selling: Empowering Sales Through Visuals" provides a comprehensive guide to crafting compelling whiteboard presentations that captivate customers and secure their business. This book outlines a step-by-step approach for transforming your communication style by harnessing the impact of visual storytelling, allowing your sales team to break free from the constraints of static sales tools like slides. With practical advice and skills, it equips marketing and sales teams to swiftly embrace the art of visual storytelling, well-suited for today's fast-paced and competitive sales landscape. You'll learn how to conduct a sales message inventory, design persuasive visual narratives, and empower your salesforce to deliver engaging presentations that extend the reach of visual storytelling. By combining technology and effective storytelling, you'll discover how to create and deliver presentations that not only capture your customers' attention but also clinch their business. "Whiteboard Selling" is your go-to resource for mastering this approach.
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4. Sales Management: Analysis and Decision Making
2012 by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., Michael R. Williams



Revised with an array of fresh vignettes, boxes, cases, and more, "Sales Management: Analysis and Decision Making" is a timeless text that seamlessly integrates the latest sales management research with practical insights from top-performing sales organizations. This book underscores the importance of tailoring sales strategies to various consumer groups while emphasizing the integration of corporate, business, marketing, and sales strategies. It equips students with a robust foundation in contemporary trends and challenges, providing them with the essential skills needed for the 21st century. This edition introduces new elements, including recent examples of leading sales organizations in Opening Vignettes, insights from current sales executives in Sales Management in the 21st Century boxes, and opportunities for addressing ethical issues in Ethical Dilemma boxes. Additionally, the book offers fresh chapter cases and role-play activities, updates on Developing Sales Management Knowledge and Developing Sales Management Skills, and expanded coverage on topics such as social networking in recruitment, virtual sales training, ethics in sales organizations, sales manager compensation, and optimizing the use of sales contests. Instructors can access an online resource with learning objectives, a test bank, PowerPoint presentation materials, and more.
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5. CRM in Real Time: Empowering Customer Relationships
2008 by Barton J. Goldenberg



Drawing from over two decades of experience, this comprehensive manual offers a practical guide on the successful implementation of Customer Relationship Management (CRM), currently the world's largest revenue-generating software application. Merging valuable insights with a unique roadmap, this publication sheds light on the multitude of essential factors that play a role in utilizing people, processes, and technology to achieve an elevated level of customer satisfaction and loyalty. Covering aspects ranging from team structuring and operational adjustments to data integrity and security concerns, this resource equips CRM users and their organizations to adapt to evolving market demands, significant technological advancements, and the realm of wireless connectivity. Addressing real-time challenges from diverse perspectives, this useful reference also includes a set of appendices with examples of the sales process, software solutions, service providers, and a glossary of terms.
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