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4 books on Customer Engagement [PDF]
October 31, 2024 | 17 |
These books are covering user feedback mechanisms, multichannel communication, personalization strategies, engagement metrics, loyalty programs, automation tools and customer journey mapping.
1. Customer Engagement in Theory and Practice: A Marketing Management Perspective
2019 by Katarzyna Żyminkowska
"Customer Engagement in Theory and Practice: A Marketing Management Perspective" provides a practical insight into the effective management of customer engagement, adopting an integrative approach that converges various strands of marketing research. From customer activism to value formation, the book delves into the multifaceted concept of customer engagement. The author draws on empirical data gathered from firms in consumer goods and services sectors, as well as insights from consumers themselves. Aimed at scholars in consumer behavior and customer relationship management, this book enhances comprehension of the drivers, components, and both positive and negative effects of customer engagement. It culminates in a comprehensive framework for the strategic management of customer engagement.
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2. Lean Customer Engagement
2016 by Shil Niyogi
Enter the era of customer-centricity with "Lean Customer Engagement" as Shil Niyogi, the author, guides you through the paradigm shift. In this age, successful companies prioritize customer satisfaction, emphasizing education, empowerment, change facilitation, and active engagement. This book is a treasure trove of insights on collaborating with customers to develop products and secure deals in a lean, agile manner, sidestepping the need for excessive sales and marketing investments. Presented in a workbook format, the book offers practical solutions for immediate and sustainable use, laying the groundwork for businesses to thrive through a committed and engaged customer community.
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3. Customer Engagement: Contemporary issues and challenges
2015 by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Explore the dynamic shifts in customer behavior driven by technology and other influential factors with a focus on emerging consumer trends in "Customer Engagement: Contemporary Issues and Challenges." This book delves into pivotal inquiries surrounding evolving consumer behavior, the impact of social media on decision-making, the role of emotions in consumer choices, and the triggers behind these phenomena. Addressing fundamental questions, the authors, renowned pioneers in the field, offer insights into conceptualizing, defining, and measuring engagement. Examining how social media and marketing activities shape engagement, the book fills gaps in current knowledge with significant conceptual and empirical contributions, providing a comprehensive contemporary outlook on customer engagement. The narrative also explores the non-monetary aspects of social media in new media-based social networks, enriching the understanding of this evolving landscape.
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4. Profitable Customer Engagement: Concept, Metrics and Strategies
2013 by V. Kumar
Unlock the transformative power of customer engagement with "Profitable Customer Engagement: Concept, Metrics, and Strategies." This authoritative guide introduces a groundbreaking customer engagement value (CEV) framework, establishing itself as a pioneering resource in the field. Delving into the essentials of profitable customer engagement, the book caters to both business-to-consumer and business-to-business contexts. Providing firms with precise definitions of metrics within the CEV framework, it illuminates methods to measure and optimize these metrics for profitable customer engagement. Real-life examples illustrate the intricate interrelationships between metrics, offering a comprehensive understanding of how each metric influences the others. Elevate your customer management strategy with this first-of-its-kind book, designed to navigate the evolving landscape of customer engagement and enhance profitability.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
1. Customer Engagement in Theory and Practice: A Marketing Management Perspective
2019 by Katarzyna Żyminkowska
"Customer Engagement in Theory and Practice: A Marketing Management Perspective" provides a practical insight into the effective management of customer engagement, adopting an integrative approach that converges various strands of marketing research. From customer activism to value formation, the book delves into the multifaceted concept of customer engagement. The author draws on empirical data gathered from firms in consumer goods and services sectors, as well as insights from consumers themselves. Aimed at scholars in consumer behavior and customer relationship management, this book enhances comprehension of the drivers, components, and both positive and negative effects of customer engagement. It culminates in a comprehensive framework for the strategic management of customer engagement.
Download PDF
2. Lean Customer Engagement
2016 by Shil Niyogi
Enter the era of customer-centricity with "Lean Customer Engagement" as Shil Niyogi, the author, guides you through the paradigm shift. In this age, successful companies prioritize customer satisfaction, emphasizing education, empowerment, change facilitation, and active engagement. This book is a treasure trove of insights on collaborating with customers to develop products and secure deals in a lean, agile manner, sidestepping the need for excessive sales and marketing investments. Presented in a workbook format, the book offers practical solutions for immediate and sustainable use, laying the groundwork for businesses to thrive through a committed and engaged customer community.
Download PDF
3. Customer Engagement: Contemporary issues and challenges
2015 by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Explore the dynamic shifts in customer behavior driven by technology and other influential factors with a focus on emerging consumer trends in "Customer Engagement: Contemporary Issues and Challenges." This book delves into pivotal inquiries surrounding evolving consumer behavior, the impact of social media on decision-making, the role of emotions in consumer choices, and the triggers behind these phenomena. Addressing fundamental questions, the authors, renowned pioneers in the field, offer insights into conceptualizing, defining, and measuring engagement. Examining how social media and marketing activities shape engagement, the book fills gaps in current knowledge with significant conceptual and empirical contributions, providing a comprehensive contemporary outlook on customer engagement. The narrative also explores the non-monetary aspects of social media in new media-based social networks, enriching the understanding of this evolving landscape.
Download PDF
4. Profitable Customer Engagement: Concept, Metrics and Strategies
2013 by V. Kumar
Unlock the transformative power of customer engagement with "Profitable Customer Engagement: Concept, Metrics, and Strategies." This authoritative guide introduces a groundbreaking customer engagement value (CEV) framework, establishing itself as a pioneering resource in the field. Delving into the essentials of profitable customer engagement, the book caters to both business-to-consumer and business-to-business contexts. Providing firms with precise definitions of metrics within the CEV framework, it illuminates methods to measure and optimize these metrics for profitable customer engagement. Real-life examples illustrate the intricate interrelationships between metrics, offering a comprehensive understanding of how each metric influences the others. Elevate your customer management strategy with this first-of-its-kind book, designed to navigate the evolving landscape of customer engagement and enhance profitability.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
