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6 books on Customer Data Management [PDF]
October 30, 2024 | 22 |
These books are covering data collection methods, data quality assessment, integration with CRM systems, privacy and compliance regulations, analytics for customer insights, segmentation strategies and best practices for maintaining data accuracy.
1. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
2020 by Martin Kihn, Christopher B. O'Hara
"Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement" is your guide to mastering the most influential technology in marketing today. Marketers face a daunting challenge: consumers demand highly personalized experiences while being increasingly cautious about sharing the personal data necessary for this level of customization. Enter Customer Data Platforms (CDPs), a solution that enables companies to capture, unify, activate, and analyze customer data. CDPs are currently the most sought-after marketing technology, but what's the reality behind the hype? This book delves deep into the world of CDPs, offering insights to help you navigate your organization toward a future of personalized marketing. It's time to simplify the convoluted marketing technology stacks that many of us have constructed over the years in pursuit of the elusive "right person, right message, right time" mantra. CDPs provide a means to streamline these systems, create a unified customer experience, and break free from legacy technical debt. "Customer Data Platforms" covers the essentials, including comprehending the challenges of managing customer data, gaining a clear understanding of CDPs, harmonizing customer data for marketing purposes, building a secure, compliant first-party data asset, cultivating a data-driven culture, leveraging AI and machine learning for personalization, orchestrating real-time customer journeys, and utilizing customer data for enhanced analytics and attribution. This book equips you to create scalable, one-to-one engagement that matches the speed of today's customer expectations.
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2. Monetizing Data Management: Finding the Value in your Organization's Most Important Asset
2013 by Peter Aiken, Juanita Billings
Have you ever wondered about the Return on Investment (ROI) of data management and considered it an enigmatic question? Not anymore, as this book unveils the value-driven approach to effectively managing your organization's essential resources and assets. By defining the five interconnected best practices in data management, it equips you to convey data management ROI convincingly to senior management, backed by real-life examples. The book shares 17 cases that empower you to identify opportunities for introducing data management into strategic discussions within the C-suite. You'll gain a fresh perspective on the stewardship of your data assets, shield your operations from the turmoil, losses, and risks typically associated with conventional technology projects, and understand how to mitigate legal challenges arising from problematic outsourced IT projects. As the corporate world increasingly acknowledges and embraces revised performance standards, your organization will be well-prepared for the impending deluge of big data. The book comprises four informative chapters, each contributing to your understanding of data's value and the monetization of data management. From shedding light on the motivations and challenges that hinder progress to presenting tangible financial results and insights from real-world cases, this book offers a comprehensive exploration of the intricacies of data management and its monetary potential, while highlighting the importance of a data-centric forensic approach in extracting value from this invaluable asset.
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3. Big Data Marketing: Engage Your Customers More Effectively and Drive Value
2013 by Lisa Arthur
Harness the power of big data insights to enhance customer experiences and secure your business's prosperity. Today's businesses often grapple with internal data complexities, organizational silos, and outdated marketing methodologies, leading to diminishing consumer patience, shareholder demands for growth, and marketing professionals struggling to make sense of the chaos. "Big Data Marketing" serves as a strategic guide for executives aiming to untangle this web and drive competitive advantage and top-line growth. Drawing on real-world examples, user-friendly language, downloadable resources, and a touch of humor, this book provides you with the prescription for data-driven marketing. It elucidates how data can empower marketers to acquire the essential knowledge, outlines strategies for improving marketing relevance and Return On Marketing Investment (ROMI), and presents a five-step roadmap to transform your marketing organization into a data-driven powerhouse. Lisa Arthur, the Chief Marketing Officer for Teradata Applications, a leading integrated marketing software provider, shares her insights gained from interacting with thousands of CMOs and marketing professionals worldwide. "Big Data Marketing" exposes customer behavior patterns and tried-and-true methods to enhance customer experiences, enabling you to ensure the success of your business.
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4. Master Data Management in Practice: Achieving True Customer MDM
2011 by Dalton Cervo, Mark Allen
Within the pages of "Master Data Management in Practice: Achieving True Customer MDM," authors Dalton Cervo and Mark Allen offer a comprehensive guide to integrating Master Data Management (MDM) into your business strategy, enhancing data quality control. This book places its emphasis on techniques designed to elevate data quality management, decrease data maintenance expenses, mitigate corporate and compliance risks, and optimize the efficiency of customer data management practices. Packed with expert insights and complemented by tables, graphs, and charts, the book provides the essential guidance necessary for planning, implementing, and effectively managing MDM.
Download PDF
5. Database Marketing: Analyzing and Managing Customers
2010 by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
"Database Marketing: Analyzing and Managing Customers" sits at the intersection of technology, business strategy, and customer relationship management. Leveraging advanced information and communication systems, today's organizations possess the capability to scrutinize customer data, informing and enhancing all facets of their operations, from branding and promotional campaigns to supply chain management, employee training, and new product development. Drawing on years of collective research, teaching, and real-world application, the authors present the most comprehensive treatment of database marketing to date, effectively bridging theory and practical implementation. Their work encompasses rigorous models, methodologies, and techniques, including data collection, field testing, and predictive modeling, all supported by numerous examples, encompassing a wide range of principles and subjects within the database marketing field. This book is a valuable resource for marketers seeking to deepen their knowledge of customer analytics and its relevance in the modern business landscape.
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6. Master Data Management and Customer Data Integration for a Global Enterprise
2007 by Alex Berson, Larry Dubov
"Master Data Management and Customer Data Integration for a Global Enterprise" offers a comprehensive guide to transforming your business into a customer-centric organization, providing invaluable insights into MDM-CDI. This book facilitates a deeper understanding of your customers, enabling revenue growth, cost reduction, and improved client retention through the adoption of a customer-centric business framework. It instructs on the establishment and utilization of customer hubs and related technologies, as well as strategies for safeguarding corporate and customer data, offering personalized services, and instituting effective data governance teams. Additionally, the book delves into regulatory compliance and the latest pre-packaged MDM-CDI software solutions. You'll learn to design and implement a dynamic MDM-CDI architecture tailored to your business needs, implement MDM-CDI holistically as an integrated multi-disciplinary suite of technologies, improve solution agility through SOA and Web services, ensure compliance with global regulations, bolster security measures, and establish an Enterprise Information Governance Group. It also covers development, testing, and data verification for a comprehensive approach to MDM-CDI.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
1. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
2020 by Martin Kihn, Christopher B. O'Hara
"Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement" is your guide to mastering the most influential technology in marketing today. Marketers face a daunting challenge: consumers demand highly personalized experiences while being increasingly cautious about sharing the personal data necessary for this level of customization. Enter Customer Data Platforms (CDPs), a solution that enables companies to capture, unify, activate, and analyze customer data. CDPs are currently the most sought-after marketing technology, but what's the reality behind the hype? This book delves deep into the world of CDPs, offering insights to help you navigate your organization toward a future of personalized marketing. It's time to simplify the convoluted marketing technology stacks that many of us have constructed over the years in pursuit of the elusive "right person, right message, right time" mantra. CDPs provide a means to streamline these systems, create a unified customer experience, and break free from legacy technical debt. "Customer Data Platforms" covers the essentials, including comprehending the challenges of managing customer data, gaining a clear understanding of CDPs, harmonizing customer data for marketing purposes, building a secure, compliant first-party data asset, cultivating a data-driven culture, leveraging AI and machine learning for personalization, orchestrating real-time customer journeys, and utilizing customer data for enhanced analytics and attribution. This book equips you to create scalable, one-to-one engagement that matches the speed of today's customer expectations.
Download PDF
2. Monetizing Data Management: Finding the Value in your Organization's Most Important Asset
2013 by Peter Aiken, Juanita Billings
Have you ever wondered about the Return on Investment (ROI) of data management and considered it an enigmatic question? Not anymore, as this book unveils the value-driven approach to effectively managing your organization's essential resources and assets. By defining the five interconnected best practices in data management, it equips you to convey data management ROI convincingly to senior management, backed by real-life examples. The book shares 17 cases that empower you to identify opportunities for introducing data management into strategic discussions within the C-suite. You'll gain a fresh perspective on the stewardship of your data assets, shield your operations from the turmoil, losses, and risks typically associated with conventional technology projects, and understand how to mitigate legal challenges arising from problematic outsourced IT projects. As the corporate world increasingly acknowledges and embraces revised performance standards, your organization will be well-prepared for the impending deluge of big data. The book comprises four informative chapters, each contributing to your understanding of data's value and the monetization of data management. From shedding light on the motivations and challenges that hinder progress to presenting tangible financial results and insights from real-world cases, this book offers a comprehensive exploration of the intricacies of data management and its monetary potential, while highlighting the importance of a data-centric forensic approach in extracting value from this invaluable asset.
Download PDF
3. Big Data Marketing: Engage Your Customers More Effectively and Drive Value
2013 by Lisa Arthur
Harness the power of big data insights to enhance customer experiences and secure your business's prosperity. Today's businesses often grapple with internal data complexities, organizational silos, and outdated marketing methodologies, leading to diminishing consumer patience, shareholder demands for growth, and marketing professionals struggling to make sense of the chaos. "Big Data Marketing" serves as a strategic guide for executives aiming to untangle this web and drive competitive advantage and top-line growth. Drawing on real-world examples, user-friendly language, downloadable resources, and a touch of humor, this book provides you with the prescription for data-driven marketing. It elucidates how data can empower marketers to acquire the essential knowledge, outlines strategies for improving marketing relevance and Return On Marketing Investment (ROMI), and presents a five-step roadmap to transform your marketing organization into a data-driven powerhouse. Lisa Arthur, the Chief Marketing Officer for Teradata Applications, a leading integrated marketing software provider, shares her insights gained from interacting with thousands of CMOs and marketing professionals worldwide. "Big Data Marketing" exposes customer behavior patterns and tried-and-true methods to enhance customer experiences, enabling you to ensure the success of your business.
Download PDF
4. Master Data Management in Practice: Achieving True Customer MDM
2011 by Dalton Cervo, Mark Allen
Within the pages of "Master Data Management in Practice: Achieving True Customer MDM," authors Dalton Cervo and Mark Allen offer a comprehensive guide to integrating Master Data Management (MDM) into your business strategy, enhancing data quality control. This book places its emphasis on techniques designed to elevate data quality management, decrease data maintenance expenses, mitigate corporate and compliance risks, and optimize the efficiency of customer data management practices. Packed with expert insights and complemented by tables, graphs, and charts, the book provides the essential guidance necessary for planning, implementing, and effectively managing MDM.
Download PDF
5. Database Marketing: Analyzing and Managing Customers
2010 by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
"Database Marketing: Analyzing and Managing Customers" sits at the intersection of technology, business strategy, and customer relationship management. Leveraging advanced information and communication systems, today's organizations possess the capability to scrutinize customer data, informing and enhancing all facets of their operations, from branding and promotional campaigns to supply chain management, employee training, and new product development. Drawing on years of collective research, teaching, and real-world application, the authors present the most comprehensive treatment of database marketing to date, effectively bridging theory and practical implementation. Their work encompasses rigorous models, methodologies, and techniques, including data collection, field testing, and predictive modeling, all supported by numerous examples, encompassing a wide range of principles and subjects within the database marketing field. This book is a valuable resource for marketers seeking to deepen their knowledge of customer analytics and its relevance in the modern business landscape.
Download PDF
6. Master Data Management and Customer Data Integration for a Global Enterprise
2007 by Alex Berson, Larry Dubov
"Master Data Management and Customer Data Integration for a Global Enterprise" offers a comprehensive guide to transforming your business into a customer-centric organization, providing invaluable insights into MDM-CDI. This book facilitates a deeper understanding of your customers, enabling revenue growth, cost reduction, and improved client retention through the adoption of a customer-centric business framework. It instructs on the establishment and utilization of customer hubs and related technologies, as well as strategies for safeguarding corporate and customer data, offering personalized services, and instituting effective data governance teams. Additionally, the book delves into regulatory compliance and the latest pre-packaged MDM-CDI software solutions. You'll learn to design and implement a dynamic MDM-CDI architecture tailored to your business needs, implement MDM-CDI holistically as an integrated multi-disciplinary suite of technologies, improve solution agility through SOA and Web services, ensure compliance with global regulations, bolster security measures, and establish an Enterprise Information Governance Group. It also covers development, testing, and data verification for a comprehensive approach to MDM-CDI.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
