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4 books on Call Tracking [PDF]
October 31, 2024 | 26 |
These books are covering call attribution, performance analytics, call routing strategies, integration with CRM systems, customer insights, reporting features and ROI measurement.
1. Google Analytics Breakthrough: From Zero to Business Impact
2016 by Feras Alhlou, Shiraz Asif, Eric Fettman
Google Analytics Breakthrough serves as a comprehensive guide, offering a start-to-finish approach to mastering the instrumentation and reporting capabilities of the world's most widely adopted analytics tool. This resource is designed to establish a best-practices foundation in measurement strategy, implementation, reporting, and optimization. The book systematically demystifies the extensive features and configurations of Google Analytics, providing practical insights, expert perspectives, and strategies to enhance digital performance. Readers will develop core competencies, uncover hidden functionalities, avoid common pitfalls, and implement next-generation tracking and analysis strategies. The book covers a wide range of skills, including campaign-tagging inbound links, adding event tracking for crucial user interactions, mastering Google Tag Manager, setting up goals and Enhanced Ecommerce tracking, creating audience segments, incorporating mobile app and cross-device tracking, and leveraging related tools and techniques. With contributions from industry luminaries and a foreword by Avinash Kaushik, Google Analytics Breakthrough empowers readers to overcome deficiencies in their implementations, transcend common limitations, and gain a competitive advantage through meaningful analysis.
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2. Ultimate Guide to Local Business Marketing
2016 by Perry Marshall, Talor Zamir
In the ever-expanding realm of local business marketing, Perry Marshall, a Google AdWords expert, and Talor Zamir, a lead generation expert, present the essential framework for a successful local SEO campaign. As Google local services ads continue to dominate search results, this guide unravels the intricacies of local search, distinguishing it from paid search and search engine marketing. From local listings and reviews to social outreach and compelling content development, the book equips you with the tools to orchestrate a comprehensive local marketing campaign. The guide delves into capturing high-quality leads through Google AdWords, mastering the components of a high-converting campaign, and maximizing results through mobile search advertising and Facebook ads. Whether you're dealing with new competitors or tapping into legacy platforms like Bing, this resource provides insights to make the most of your local marketing efforts.
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3. Google AdWords For Dummies
2011 by Howie Jacobson, Joel McDonald, Kristie McDonald
Unlock the full potential of your AdWords campaigns with the updated edition of "Google AdWords For Dummies." This user-friendly guide takes you on a journey through the latest tips, tricks, and techniques to enhance your AdWords campaign. Offering nearly entirely rewritten or revised content, the book now includes chapters on ad extensions, e-commerce feeds, mobile advertising, advanced ad writing, and the new Google display network. Authoring approximately 85 percent new or updated content, the guide also covers topics like experiments, opt-in landing page structure, and ad group structure. Stay ahead of the curve with insights into the changes in AdWords interfaces, best practices in split testing, and reviews of both new free tools within AdWords and improved third-party tools. Whether you're a beginner or a seasoned advertiser, this reference is your key to optimizing your Google AdWords campaign for success.
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4. Internet Marketing, Start-to-finish
2011 by Catherine Juon, Dunrie Allison Greiling, Catherine Buerkle
Unlock the secrets to Internet marketing success with "Internet Marketing, Start-to-Finish." This groundbreaking system, crafted by seasoned experts Catherine Juon, Dunrie Allison Greiling, and Catherine Buerkle, offers a strategic and systematic approach to attract profitable new customers online. Through this comprehensive guide, you'll learn to integrate marketing, sales, and operations functions, capture real-time data for informed decision-making, and drive remarkable improvements in performance. Drawing from hands-on experience, the authors guide you in implementing an iterative, measurable, and repeatable approach to Internet marketing, resulting in better-qualified leads, an enhanced online sales engine, and overall profit growth. Whether you're a novice or an experienced marketer, this book provides insights into crafting flexible strategies, overcoming obstacles, integrating web KPIs into decision-making, and more. Grow your profits and transform your Internet marketing strategy with the wisdom shared in this invaluable resource.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
1. Google Analytics Breakthrough: From Zero to Business Impact
2016 by Feras Alhlou, Shiraz Asif, Eric Fettman
Google Analytics Breakthrough serves as a comprehensive guide, offering a start-to-finish approach to mastering the instrumentation and reporting capabilities of the world's most widely adopted analytics tool. This resource is designed to establish a best-practices foundation in measurement strategy, implementation, reporting, and optimization. The book systematically demystifies the extensive features and configurations of Google Analytics, providing practical insights, expert perspectives, and strategies to enhance digital performance. Readers will develop core competencies, uncover hidden functionalities, avoid common pitfalls, and implement next-generation tracking and analysis strategies. The book covers a wide range of skills, including campaign-tagging inbound links, adding event tracking for crucial user interactions, mastering Google Tag Manager, setting up goals and Enhanced Ecommerce tracking, creating audience segments, incorporating mobile app and cross-device tracking, and leveraging related tools and techniques. With contributions from industry luminaries and a foreword by Avinash Kaushik, Google Analytics Breakthrough empowers readers to overcome deficiencies in their implementations, transcend common limitations, and gain a competitive advantage through meaningful analysis.
Download PDF
2. Ultimate Guide to Local Business Marketing
2016 by Perry Marshall, Talor Zamir
In the ever-expanding realm of local business marketing, Perry Marshall, a Google AdWords expert, and Talor Zamir, a lead generation expert, present the essential framework for a successful local SEO campaign. As Google local services ads continue to dominate search results, this guide unravels the intricacies of local search, distinguishing it from paid search and search engine marketing. From local listings and reviews to social outreach and compelling content development, the book equips you with the tools to orchestrate a comprehensive local marketing campaign. The guide delves into capturing high-quality leads through Google AdWords, mastering the components of a high-converting campaign, and maximizing results through mobile search advertising and Facebook ads. Whether you're dealing with new competitors or tapping into legacy platforms like Bing, this resource provides insights to make the most of your local marketing efforts.
Download PDF
3. Google AdWords For Dummies
2011 by Howie Jacobson, Joel McDonald, Kristie McDonald
Unlock the full potential of your AdWords campaigns with the updated edition of "Google AdWords For Dummies." This user-friendly guide takes you on a journey through the latest tips, tricks, and techniques to enhance your AdWords campaign. Offering nearly entirely rewritten or revised content, the book now includes chapters on ad extensions, e-commerce feeds, mobile advertising, advanced ad writing, and the new Google display network. Authoring approximately 85 percent new or updated content, the guide also covers topics like experiments, opt-in landing page structure, and ad group structure. Stay ahead of the curve with insights into the changes in AdWords interfaces, best practices in split testing, and reviews of both new free tools within AdWords and improved third-party tools. Whether you're a beginner or a seasoned advertiser, this reference is your key to optimizing your Google AdWords campaign for success.
Download PDF
4. Internet Marketing, Start-to-finish
2011 by Catherine Juon, Dunrie Allison Greiling, Catherine Buerkle
Unlock the secrets to Internet marketing success with "Internet Marketing, Start-to-Finish." This groundbreaking system, crafted by seasoned experts Catherine Juon, Dunrie Allison Greiling, and Catherine Buerkle, offers a strategic and systematic approach to attract profitable new customers online. Through this comprehensive guide, you'll learn to integrate marketing, sales, and operations functions, capture real-time data for informed decision-making, and drive remarkable improvements in performance. Drawing from hands-on experience, the authors guide you in implementing an iterative, measurable, and repeatable approach to Internet marketing, resulting in better-qualified leads, an enhanced online sales engine, and overall profit growth. Whether you're a novice or an experienced marketer, this book provides insights into crafting flexible strategies, overcoming obstacles, integrating web KPIs into decision-making, and more. Grow your profits and transform your Internet marketing strategy with the wisdom shared in this invaluable resource.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
