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5 books on Online Advertising [PDF]
October 31, 2024 | 23 |
These books are covering ad targeting, campaign budgeting, creative design, conversion tracking, audience retargeting, platform algorithms and performance metrics.
1. Internet Marketing, SEO & Advertising
2014 by Nicolae Sfetcu
This comprehensive guide is designed for online marketers, advertisers, and publishers seeking to enhance their digital marketing strategies and optimize their cost-effectiveness. Internet marketing, alternatively termed digital marketing, web marketing, online marketing, search marketing, or e-marketing, encompasses the promotion of products or services via the Internet. It delves into search engine optimization (SEO), which comprises a collection of techniques geared towards enhancing a website's search engine ranking. Advertising, generally recognized as the endorsement of goods, services, companies, and ideas, is primarily sponsored and is considered a fundamental component of the overall promotional strategy. In addition to advertising, other constituents of the promotional mix encompass publicity, public relations, personal selling, and sales promotion. Online advertising, a specific form of promotion, pertains to advertising on the Internet, serving as a revenue source for a growing number of websites and companies.
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2. Webvertising: The Ultimate Internet Advertising Guide
2013 by SCN Education B.V.
Dr. Kevin Nunley's statement leaves no room for doubt; the Internet is an unparalleled gold rush in our lifetime, an opportunity for unprecedented profits that may not come again in the next century. Our place in history will be judged by whether we recognized the Internet revolution, seizing the greatest chance of our era, or missed out on the future-dominating business model. The time to get on board is now. Written by Ing. Adrian Mulder, an Internet journalist contributing to major business computing magazines, "Webvertising: The Ultimate Internet Advertising Guide" is your essential resource for understanding and thriving in this monumental era of Internet marketing. This comprehensive guide, made possible with the contribution of numerous professionals, provides you with invaluable insights and knowledge to make the most of the Internet's vast potential.
Download PDF
3. Online Advertising and Promotion: Modern Technologies for Marketing
2012 by Hanafizadeh, Payam
Advertising, akin to fields like medicine and engineering, constitutes a universally applicable discipline, offering valuable insights into the business process on a global scale. The ideal approach to teaching advertising should reflect its universal nature, allowing for the application of a diverse range of strategies, tactics, and principles to any advertising campaign, regardless of its specific focus. In today's technologically driven landscape, the goal is to adapt this knowledge to the realm of online advertising, negating the necessity for granting it unique status concerning particular marketing endeavors such as sports, electronics, or fashion. "Online Advertising and Promotion: Modern Technologies for Marketing" serves as an educational resource for executives and students, equipping them to navigate the challenges and transformations inherent in online advertising and Internet marketing. This book will shed light on the evolving landscape of online advertising and its impact on decision-making processes, as well as the way in which decision-makers acquire information within the context of the digital realm.
Download PDF
4. Web Advertising: New Forms of Communication on the Internet
2004 by Anja Janoschka
This book explores emerging forms of communication enabled by the interactive features of the Internet, specifically focusing on online advertising and web advertisements. It introduces a novel model of online communication that combines aspects of mass communication and interpersonal communication. Interactive mass communication reshapes the roles of participants in online communication, introducing increased complexity in the form of hypertextual information units. In the context of web advertising, this enhanced interactivity is reflected linguistically through diverse personal address forms, directives, and "trigger words." The book also delves into the various persuasion strategies employed by web ads to initiate audience engagement. "Web Advertising" offers valuable insights into the language of web advertisements, making it a valuable resource for academics, researchers, and students in the fields of hypertext-linguistics, advertising, communication, and media studies.
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5. Advertising On The Internet
2001 by Godfrey Harris
The Internet has evolved into the most dependable and precise advertising platform today, offering unparalleled transparency and targeted marketing compared to traditional media. It enables marketers to deliver personalized, real-time messages to specific consumers at a fraction of the cost, all while enhancing measurability. With its interactive nature, this medium facilitates prompt feedback for marketers. Countries with substantial populations, such as India, are poised to host a vast online market, offering lucrative opportunities for Internet advertisers. Online advertising, which was merely Rs. 24 crore in 1999, is set to soar to Rs. 60 crore by the end of 2000 and a remarkable Rs. 750 crore by 2002. This book serves as an invaluable resource for industrial and business entities looking to strategize effective and cost-efficient advertising campaigns.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
1. Internet Marketing, SEO & Advertising
2014 by Nicolae Sfetcu
This comprehensive guide is designed for online marketers, advertisers, and publishers seeking to enhance their digital marketing strategies and optimize their cost-effectiveness. Internet marketing, alternatively termed digital marketing, web marketing, online marketing, search marketing, or e-marketing, encompasses the promotion of products or services via the Internet. It delves into search engine optimization (SEO), which comprises a collection of techniques geared towards enhancing a website's search engine ranking. Advertising, generally recognized as the endorsement of goods, services, companies, and ideas, is primarily sponsored and is considered a fundamental component of the overall promotional strategy. In addition to advertising, other constituents of the promotional mix encompass publicity, public relations, personal selling, and sales promotion. Online advertising, a specific form of promotion, pertains to advertising on the Internet, serving as a revenue source for a growing number of websites and companies.
Download PDF
2. Webvertising: The Ultimate Internet Advertising Guide
2013 by SCN Education B.V.
Dr. Kevin Nunley's statement leaves no room for doubt; the Internet is an unparalleled gold rush in our lifetime, an opportunity for unprecedented profits that may not come again in the next century. Our place in history will be judged by whether we recognized the Internet revolution, seizing the greatest chance of our era, or missed out on the future-dominating business model. The time to get on board is now. Written by Ing. Adrian Mulder, an Internet journalist contributing to major business computing magazines, "Webvertising: The Ultimate Internet Advertising Guide" is your essential resource for understanding and thriving in this monumental era of Internet marketing. This comprehensive guide, made possible with the contribution of numerous professionals, provides you with invaluable insights and knowledge to make the most of the Internet's vast potential.
Download PDF
3. Online Advertising and Promotion: Modern Technologies for Marketing
2012 by Hanafizadeh, Payam
Advertising, akin to fields like medicine and engineering, constitutes a universally applicable discipline, offering valuable insights into the business process on a global scale. The ideal approach to teaching advertising should reflect its universal nature, allowing for the application of a diverse range of strategies, tactics, and principles to any advertising campaign, regardless of its specific focus. In today's technologically driven landscape, the goal is to adapt this knowledge to the realm of online advertising, negating the necessity for granting it unique status concerning particular marketing endeavors such as sports, electronics, or fashion. "Online Advertising and Promotion: Modern Technologies for Marketing" serves as an educational resource for executives and students, equipping them to navigate the challenges and transformations inherent in online advertising and Internet marketing. This book will shed light on the evolving landscape of online advertising and its impact on decision-making processes, as well as the way in which decision-makers acquire information within the context of the digital realm.
Download PDF
4. Web Advertising: New Forms of Communication on the Internet
2004 by Anja Janoschka
This book explores emerging forms of communication enabled by the interactive features of the Internet, specifically focusing on online advertising and web advertisements. It introduces a novel model of online communication that combines aspects of mass communication and interpersonal communication. Interactive mass communication reshapes the roles of participants in online communication, introducing increased complexity in the form of hypertextual information units. In the context of web advertising, this enhanced interactivity is reflected linguistically through diverse personal address forms, directives, and "trigger words." The book also delves into the various persuasion strategies employed by web ads to initiate audience engagement. "Web Advertising" offers valuable insights into the language of web advertisements, making it a valuable resource for academics, researchers, and students in the fields of hypertext-linguistics, advertising, communication, and media studies.
Download PDF
5. Advertising On The Internet
2001 by Godfrey Harris
The Internet has evolved into the most dependable and precise advertising platform today, offering unparalleled transparency and targeted marketing compared to traditional media. It enables marketers to deliver personalized, real-time messages to specific consumers at a fraction of the cost, all while enhancing measurability. With its interactive nature, this medium facilitates prompt feedback for marketers. Countries with substantial populations, such as India, are poised to host a vast online market, offering lucrative opportunities for Internet advertisers. Online advertising, which was merely Rs. 24 crore in 1999, is set to soar to Rs. 60 crore by the end of 2000 and a remarkable Rs. 750 crore by 2002. This book serves as an invaluable resource for industrial and business entities looking to strategize effective and cost-efficient advertising campaigns.
Download PDF
How to download PDF:
1. Install Google Books Downloader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
